Transition into a luxury brand- with Vanessa McGovern

transition into a luxury brand- with Vanessa McGoverN

of all the wonderful conversations, i don’t think we’ve really talked about HOW to transition into a Luxury Brand- today With Vanessa, we chat about the experience of a luxury brand, how to start implementing it into your business, how to serve and find those clients, and making the process you have with clients enjoyable, engaging, and memorable. We also chat through “blessing and releasing” past clients that don’t serve your brand now and how to do so!

Chief sales and marketing officer of Gifted Travel Network, advocate for travel advisors, award winning industry educator and speaker and today we’re going to be chatting all things luxury brands!

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I’m thrilled to have Vanessa McGovern here with me today and she is a force! Chief sales and marketing officer of Gifted Travel Network, advocate for travel advisors, award winning industry educator and speaker and today we’re going to be chatting all things luxury brands!

Welcome Vanessa!

Would you start with a little bit of your why- and how you got to where you are today!

Luxury Brands:

-first let’s chat luxury brands in general- although it’s not for every model- some models work best with high quantity, but can we decipher what makes it a luxury brand?

-how to start transforming into a luxury brand- (prices, how we speak, how we show up, where we show up, colors, etc)

High yield clients vs high stress- when is it time to audit your client list and decide which ones should be blessed and released,

How to attract the high yield clients that fit your brand

-when it comes to luxury- how is a women led work environment different than a male- led one?

Is there anything on your heart you’d to share that keeps popping up for you

You have a freebie for us today Mindset Blocks;

How to overcome them and beat the odds as an entrepreneur

Discover the three most prevalent mindset blocks holding people back from the business and life of their dreams (and how to cultivate the confidence and belief necessary to succeed). The “panic point” - what it is and how to navigate it, and the three intangible assets in your business that, when combined, will result in crushing the odds and achieving far from average results.

How else can we find, follow, and work with you?